is a surprise (or not)! Apple's widely copied around the world in innovations (phone, tablet ...) and client of TBWA, has in recent years used its TV clips on a white background, close-up product and a beautiful hand that handles:
Now see the new TV clip of Toyota for its new Auris hybrid:
While both companies operate in different markets, they want one like the other focusing on the technological merits and innovative in their machines. Apple is symbolic in this area, it seems that Toyota, Saatchi & Saatchi client, has decided to adopt the same tone.
It will even mimic the effect of touch with the swipe of a finger. There are also the same style of background music. The same target, the same universality ...
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