's Message Vebu.
German Vegetarians have created an event that has teeth. This controversy was brought to our friends enjoyed an impressive global media relay. Explanation .
all starts with the viral video of a head wind merits of the kitchen of a South American tribe with a reputation of be cannibalistic.
He then announces the opening of a restaurant (so cannibalistic!) In Berlin.
He then announces the opening of a restaurant (so cannibalistic!) In Berlin.
Soon, the media pounced on the information relayed over the entire planet in the press, on the net and even in some JT!
It must be said that everything had been done: Advertisements to recruit employees or suppliers, donors ...
A print campaign was also performed in Berlin to communicate over the opening, so the restaurant was virtually complete!
It was during the opening night that reveal the real message was : promote the association Vebu abuse awareness and consumption of meat.
We really loved the buzz it has caused, including how she managed to handle different media relays.
campaign is fully successful, economically in a global media (such as what you can swallow anything to anyone!).
Small flat : cause we were not aware. The buzz is likely to remain longer in memory than the message itself.
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