Like the rest, the advertising world is changing. For you and me, our daily surplus of advertising of any kind on the mainstream media is beginning to cause some overdoses. So, we pay less attention.
The advertising world then begins to re-invite causing a mass exodus of communication budgets to outside media. New trends are emerging to cause consumer interest and increase the share of a firm identity.
In search of that new life, a new tool has come to wake the strategies of communication: Storytelling.
The brand wants to be closer to you and tell you his life. It is open to all advertisers who want to communicate more effectively. A oth for companies that already have a history (and thus can be used) than those who are too recent to have but one can still use other stories to pass messages.
Content editing, staging may be of interest targeted directly rather than imposing. This idea goes beyond the trend. It is to my mind a new way to communicate that will last over time. Why? It is clear that brands will increasingly need a strong identity and the ear of the consumer in the context of global hyper.
Here a classic example of storytelling with the Adidas brand:
http://www.dailymotion.com/video/x5bsnz_adidas-adi-dassler_sport
Adidas - Adi Dassler
sent adidas_Originals . - Football, rugby, surfing and more sports to video.
Adidas - Adi Dassler
sent adidas_Originals . - Football, rugby, surfing and more sports to video.
With this trend, an idea came to me during my short stay in Paris for the SNCF (although right now it fulminated against it much) about the new IDTGV . The little people who are on the visual iDzen iDzap and gave me ideas for videos with computer graphics in the staging of stories and events in the TGV. Indeed, trains often lack the life and image of it could be a little more pink.
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