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media tactics

media tactics have radically changed the world of communication in recent years. They nest here or our attention will be high.
This month in the magazine Strategy, Delphine Le Goff highlights the transformation of this market. Indeed, it is settled in the change of advertising. It targets more and leaves the mass.

tactics, representing the expansion of communication media by supports allowing precise targeting, have been a real test center for new solutions for communicating. Some were abandoned, others are becoming widely used! Such media that has a network of 16 000 tables in a thousand cafes.

mature, market players focused and diversified (often with street marketing activities or event). They want to become champions of communication that provides returns on investment, but also a return of fame and image. Indeed, Michael Illouz, interviewed by Delphine Le Goff says: "We have a difficult public and knowledgeable."

To counter this, the mobile starts to be affected. (You've probably heard about the controversy of the Paris metro.). Advertisers are interested in what local media (tactics) that reaches those who are more sensitive to the mass media.

You'll understand the media tactics are a boon for more targeting and more impact!